Yesterday was a busy day on Facebook. The company rolled out a variety of updates, both on Facebook and on the Messenger app. Some of these updates look quite promising. Here's a look at some of the major features added:
- Messenger is now more secure for iOS users. New privacy features had been rumored for the past two days, but were officially unveiled yesterday. You can now use Face ID or Touch ID to lock private chats - and other privacy features will be available soon.
- The pages Facebook could be lightened, with new analysis additions. The "Like" option may no longer be available on the pages in the future, because the company begins to test pages that strictly use the "Follow" function. We'll also receive new metrics on the Insights page, including top performing posts and audience overlap with Instagram.
- Workplace receives a whole host of updates, including a dark mode. If you use Workplace in your company, the list of updates announced yesterday will be welcome. Dark Mode is now available on the Workplace desktop and mobile apps, and the iOS app has gotten a lot of simplifications.
It's great to see Facebook continuing to optimize its platform. Of particular interest are the potential updates to the Pages.
With a greater focus on subscribers and audience overlap ideas with InstagramCould Facebook pages have similar functionality to Instagram in the future? Time will tell.