Facebook Shops wants to facilitate e-commerce on Facebook and Instagram

Mark Zuckerberg's firm has just announced the arrival of a major feature.

Facebook and Instagram are already widely used by brands to promote their products. After Marketplace , which intended to facilitate sales of products between individuals, Facebook is taking the next step with a more complete solution for “small merchants” who would like to sell their products directly from these social networks, Facebook Shops .

Each merchant will be able to easily create a store, which will be accessible via Facebook and Instagram. They will be able to choose the products highlighted, but also personalize the shop by offering a cover image. These shops will be accessible via Facebook pages or profiles Instagram, but also (of course) via stories and advertisements. Users will be able to save…

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