Facebook Shops wants to facilitate e-commerce on Facebook and Instagram

Facebook and Instagram are already widely used by brands to promote their products. After Marketplacewhich aimed to facilitate product sales between individuals, Facebook is taking the next step with a more complete solution for "small merchants" who would like to sell their products directly from these social networks, Facebook Shops.

Each merchant will be able to easily create a store, which will be accessible via Facebook and Instagram. They will be able to choose the products highlighted, but also personalize the shop by offering a cover image. These shops will be accessible via Facebook pages or Instagram profiles, but also (of course) via stories and advertisements. Users will be able to save ...