Facebook Shops wants to facilitate e-commerce on Facebook and Instagram

Mark Zuckerberg's firm has just announced the arrival of a major feature.

Facebook and Instagram are already widely used by brands to promote their products. After Marketplacewhich aimed to facilitate product sales between individuals, Facebook is taking the next step with a more complete solution for "small merchants" who would like to sell their products directly from these social networks, Facebook Shops.

Each merchant will be able to create a store easily, which will be accessible via Facebook and Instagram. They will be able to choose the products they want to promote, but also to personalize the shop by proposing a cover image. These shops will be accessible via the Facebook pages or the profiles Instagrambut also (of course) via stories and ads. The users will be able to save...

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