How to post a video on Facebook

When it comes to sharing content on Facebook, it's essential to think for a moment to create something that stands out. Especially when it comes to publishing a video on Facebook, some forethought can create a memorable experience! Indeed, on this platform, there is a very important number of videos that are published per day. The main challenge is to distinguish yourself from the mass by putting online quality videos that meet the requirements of the platform. To do this, you must: Publish short, punchy videos on Facebook Add some catchy subtitles, Add subtitles to your videos Facebook, Mettre a call to action for marketing videos, Publish natively, Fill in the data before publishing a video on Facebook, Integrate a thumbnail that calls for a click and Write a high quality post to accompany the video to publish . If you want to learn more about how to publish a video that will allow you to reach a large audience, then continue reading this article.

Publish short, punchy videos on Facebook

How to publish a video on Facebook 01

Not all Internet users spend enough time on social networks. To do this, it is important to put a video online that can attract their attention. Statistics from numerous studies show that a human being has an estimated attention span of 8 seconds. This is the time you have to attract and get your message to your target.

The challenge you face is to create a video to publish on the social platform Facebook, to integrate visual content that will be both short, but also impactful. It must:

  • Intrigue the target The first part, the introduction of your video, must succeed in capturing the attention and even arousing the curiosity of your audience;
  • Explain the main theme of the video Once you have gained the attention of your audience, you need to make sure you give them a reason to stay until the end of the video;
  • Promote your brand or service The video can be used as an advertisement for your brand or the service you offer. A simple logo would be enough to show your audience that you are the author of the video.

In view of all these conditions to be met, it is impossible to improvise the editing of a video to be published on face. Upstream, you must have a script and a storyboard. 

Add subtitles to your videos Facebook

Most of the videos on Facebook are watched without sound. And yes, even though the video format respects the most popular type of content, it is not as adored as it is thought to be. Moreover, Facebook itself has understood this since most of the videos start by default without sound. It is therefore important to take the following steps.

  • Opt for automatic subtitles by Facebook

Facebook, thanks to its algorithms, has the possibility to automatically generate subtitles for videos that do not have any. This option is less recommended, especially since the robots that detect the words that are spoken are sometimes hazardous. To ensure the quality of the subtitle that will accompany your video, it is better to refrain from this option.

  • Import subtitles in text format

This is one of the alternatives to the previous option. It allows you to have a very good quality subtitle, which you can eventually shorten when the sentences used are long enough and too fast for example.

  • Integrate subtitles from the video editing

This last option is the one preferred by marketing video experts for several reasons. Indeed, by integrating subtitles from the video editing, you can better control it. In addition, it gives you the opportunity to customize its appearance by using your own font, colors and graphics card. This, in order to facilitate the reading to Internet users who follow your contents. 

Put a call to action for marketing videos

How to publish a video on Facebook 02

Whether it's a simple video to motivate your customers or your audience to buy one of your products or to animate your community, note that it cannot be done without a call to action at the end. Simply put, a call to action is a way to call your targets to action. In other words, you clearly guide them to what you want them to do. This can be for:

  • Register for an event your brand is hosting;
  • Request a demonstration in your products;
  • React to one of your videos;
  • Order one of the products you are promoting.

Many people put the call to action at the beginning or during the video. This may have its advantages, but good practice would dictate that the call to action stay at the end of the video. Whether the person on screen says it or it's in writing, there are a few specific rules to follow. You must use action verbs that will energize your audience and push them to act immediately. Without them, your video will not produce the desired results, even if it respects the other criteria. 

Publish natively

Add a subtitle

Your video is well recorded and you have added the necessary details to facilitate the understanding of the Internet users, it is the moment to publish it on Facebook. It is much more recommended to publish the Facebook video natively, i.e. with a publishing tool specific to this social platform, rather than taking it through another website. This will allow you to keep the quality of your video intact.

Most of the social media prefer to publish videos natively, since the main objective is to keep a large number of users on the platform. In fact, statistics have shown that videos published natively get more likes Facebook.

Native publishing allows for an optimal format. Indeed, a video uploaded directly on this platform is automatically triggered when it appears on the screen, thus capturing the attention of the target.

Finally, this publication mode allows you to access many customization tools. From Facebook, you can customize the title of your video, its thumbnail, and insert tags. It is also possible to customize the tags that classify the videos according to the themes they deal with in order to give them more visibility. 

Opt for an optimal format

How to publish a video on Facebook 04

After publishing videos natively on Facebook, many Facebook site and page owners are faced with a specific problem. It is the choice of the type of format to use for the video. The first thing to note is that fewer people are using a laptop to connect to Facebook.

The main question you will need to ask yourself here is what format should you choose to showcase your video. The answer is much more personal, as it all depends on your goals, including the format you yourself want your video to have.

The landscape format, i.e. the horizontal one, is the most adapted to the platform. However, you can use the portrait or vertical format. This is the most recommended format, as it is more suitable for the size of a smartphone screen than for a computer screen, and most Facebook users nowadays connect from their cell phones.

In all the choice is yours, you have to take into account your target in order to opt for the optimal format.

Fill in the data before publishing a video on Facebook

A very good quality video must have meta-data. Meta data is simply data that you can customize on your video to make it more visible, even if it means reaching more people. It is most suitable for the same information that accompanies videos on a channel Youtube.

To put it simply, meta-data is information that allows to optimize the referencing of a video on Facebook. Therefore, the social platform gives you access to countless features to fill in wisely. Please take the time to fill in the following information:

The title of the video It must describe in 25 characters at most the subject of the video you want to publish. Its purpose is to make users want to stop and read your video;

  • Tags You must insert in the tags the keywords related to the subject of your video. By doing so, you help Facebook to understand the theme you are dealing with. Thus, it will be able to classify your video among those dealing with the same themes.

The integration of these two meta-data is more than enough to make you stand out from other Facebook videos with the same theme as yours.

Integrate a thumbnail that calls for a click

Any video creator knows that the integration of a thumbnail in a video is of undeniable importance. On Facebook, the rule is also the same. Even if the videos are automatically triggered on this digital platform, if the user deactivates this option, the thumbnail of the video will appear.

Just like subtitles, it is possible that Facebook will create a thumbnail for your video itself. But in this case, you are not sure to get optimal results. For better results, take the trouble to design your own thumbnail to customize it to your taste.

Write a high quality post to accompany the video to be published

Once your video meets all the requirements to be published on Facebook, you must prepare a text to accompany it. The post that will follow the video must also arouse the curiosity of your audience.

To ensure that you reach a certain number of people, the written publication you design to accompany your video should incorporate the following points:

  • The value your video brings Your target audience should be able to tell from the post that accompanies your video exactly what your video adds to them. Please make sure that your post can show the keyword within 160 characters, otherwise it will not be visible immediately. In order to see it, the user will have to press "Show more", which many people don't like to do;
  • Hashtags: they are not only used on Twitter. You can also use them on Facebook to distinguish your content and categorize it so that it reaches your targets. Choose relevant hashtags that are directly related to the topic your video is about;
  • A call to action Call to action: Like the published video, your writing must also include a call to action. The call to action we're talking about here is the same call to action your video should contain;
  • Mentions of your partners This point is only for companies or brands that are partnered with others. Tag them in your post. For example, if the video you're going to post has a specific guest in it, tag that guest so that they can in turn repost the post.

Taking into account these different points will allow you to stand out in your niche.

Make your videos more visible with SocialBlast

The main purpose for posting videos on Facebook is to gain visibility on this social network. Despite many efforts, many people still fail to achieve this goal. SocialBlast, the great platform that helps many people and companies to stand out on different social networks, comes to your rescue.

By accompanying you in record time, the platform guarantees you increased visibility with your main audience. Within 24 hours minimum, you multiply the number of likes and subscribers on your Facebook pages. Indeed, this platform is able to optimize your account by offering you many products intended for Facebook (place for products).

Professional in our field, the numbers speak for us. We have already helped more than 100,000 people to stand out on different social networks. They have always been satisfied with the quality of our services and have never regretted trusting us. You too, it's time to experiment to increase your visibility on Facebook. Note that we have already generated more than 500 000 Likes for our customers and more than one million views for the different videos we have processed.

Our different Facebook products to make you stand out on Facebook


The goal of any Facebook video is to reach a certain target. In our article, we have given you the tips to make videos that can reach many people. Our entire development is the steps you need to follow and how to do it. At the end, we proposed SocialBlast, a platform that will allow you to reach more people. This one even has the ability to generate more views, likes and comments on your videos. Visit the official SocialBlast website to enjoy these many benefits. 

About me

After many years managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

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