If you run a business or a community, you probably have a Facebook page. And yesterday again Facebook announced important updates to its pages, including the elimination of "likes".
Let's dive into the heart of the matter:
The "likes" disappear, in favor of the follow-ups.
On the old version of Facebook Pages, people could like and follow your page separately. In the new version, the "likes" disappear completely. People who haven't followed your page in the past will unfortunately not be transferred as followers (even if they liked the page).
News feed dedicated to Facebook pages
There is now a dedicated news feed. Pages can now discover and interact with News Feed trends with this new feature, an opportunity to better connect with audiences.
New products of all kinds for your Facebook page for 2021
Text-based Q&A, improved tools, easier navigation, and more. We weren't kidding when we said this was a major update! You can check out the full Facebook ad for all the details if you want to know more.
Until now, the number of friends on a Facebook page has been the most visible popularity data. Now that they're about to disappear, encourage your audience to follow you, so you don't lose your credibility when the likes are gone.