5 tips to optimize your Instagram account

Instagram is no longer just a social network. It also becomes an essential communication channel for professionals. However, personifying a brand, promoting products and services or attracting customers are not easy tasks. Thanks to these 5 tips, you will be able to optimize your Instagram visibility more effectively.

Ensure the quality of your profile

A good presentation is necessary to personalize your profile and for quick identification. Complete your profile with your website to make it easier.

Ensure the SEO of your publications by paying attention to the quality of the bio. Short text and keywords will work wonderfully. Don't forget to add emojis and the address of your blog or the link from your pages to other social networks.

Make relevant publications to boost your Instagram account

Competition is tough on Instagram to become popular among the 800 million users per month. So, don't publish everything you see, but collect content and choose very captivating captions.

Don't forget hashtags to easily find your publications. However, publishing is not enough, interact with users by establishing well-targeted partnerships. Be patient, and share your posts in your blogs to generate traffic. If you want to optimize your Instagram account quickly using hashtags, we recommend Seekmetrics .

Make users want to follow you

You need to target your persona carefully before making a publication. Don’t hesitate to post a call to action with relevant hashtags. It is not necessary to put many hashtags, you just have to choose them carefully. Make your followers laugh and you'll be successful.

Trends are also worth following! So, do live broadcasts, use trending hashtags by adding beautiful photos and attractive photos. If necessary, also master photo editing using apps to be able to regularly publish quality content. The quality of your posts is one of the most important elements to optimize your Instagram account.

Show your humanity behind every activity

To make the profile more lively and interesting, do not hesitate to organize competitions, sharing stories and videos. Apart from making people laugh, don't forget to highlight your human side in your publications. Small messages are always welcome, but to be done in moderation.

Reach your targets with inspiring content, bring smiles and positive thoughts. Surveys, questions with publications in versus mode or in voting mode will establish a more human relationship with your subscribers for example.

 

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Use attractive photos to optimize your Instagram account

For your visibility, dare to assert your difference from others. Start by posting high-quality photos that relate to your business.

Then, when you make publications, post them at the best times when there are more visits to the social network. Here you will find an article to optimize your schedules according to your activity.

About me

After many years of managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

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