6 tools to analyze your Instagram audience and find influencers for your brand

In a world where social media is the new marketer, understanding how to take advantage of Instagram is essential. Here are six tools that can help you analyze your Instagram audience and find influencers for your brand.


Stellar is a solution that allows you to identify the right influencers for your brand and to track the performance of your influencer campaigns. You can find your future ambassadors from a catalog that brings together more than 10 million influencers. You just need to analyze the statistics of their profile. In particular, you have access to the monetary value that an influencer post can bring you. To measure the impact of your marketing campaigns, reports will be generated automatically. Stellar is a paid tool, a trial version is available to discover the different…


It is a free tool that allows you to monitor all data related to your account. It also offers many tools to manage and analyze your followers, hashtags, comments and likes. Using this solution, you can find influencers in different fashion niches.

Iconosquare's dashboard helps you understand the best time to publish your content and assess its performance in real time. You can also monitor all of your posts from one place


It is an affordable tool that helps brands track their campaigns on Instagram. It offers detailed reports on your feeds, including audience engagement for each post, demographics, and more. This solution will help you identify new influencers and followers, as well as accurately measure the impact of each campaign.


You can use this free service to find out who the most relevant people are in any niche through three main metrics: Influencer Ranking (IR), Engagement Rate (ER), and Klout Score.

The Klout score is a measure of your social influence. It takes into account the size and quality of your network, how you engage with others on Twitter and Facebook, and who is talking about or responding to you.

SocialRank also lets you see what specific groups are talking about in any niche.

Rival IQ

This free tool offers detailed reports at different levels: by country, by region (United States and Canada), by city. You can easily find influencer data for each category mentioned above. All of this information will help you build an effective digital strategy when it comes to promoting products through Instagram marketing campaigns.

The internet has made it easier than ever for brands to connect with their customers and prospects. This is especially true on social media, as platforms like Instagram provide a valuable opportunity for businesses to promote themselves through images and videos. There are a variety of tools that can help you identify the right influencers in your niche - Iconosquare, TrackMaven, SocialRank, RivalIQ are just a few examples. These tools will help you manage your followers, hashtags and comments, as well as track the performance of each campaign on Instagram in real time. You can also find influencers with specific characteristics: different fashion niches or by country, region (US and Canada), city. In short - these tools make it easier than ever for brands to connect with their customers and prospects.

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About me

After many years managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

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