Instagram just wouldn't be the same without influencers, and to illustrate this, the platform's most recent move is to support creators.
Yesterday the company announced two ways help creators monetize their content. But don't worry, dear marketers, there is also something for you:
- Badges in Lives: viewers can purchase badges from creators to support their work. Badges will appear next to the creator's name throughout the live video, and fans who purchase badges live will stand out in the comments and unlock additional features.
- IGTV Ads: Starting next week, the company will introduce advertisements on IGTV. IGTV ad revenue will then be shared with influencers.
How much will the creators earn? Revenue will be calculated based on the amount paid by advertisers and the number of monetizable views received by the video.
Anyway, as shared by SocialMediaToday, the Instagram Creators account answered several questions about this new monetization format.
Let's focus on IGTV ads: they will be designed for mobile, will last up to 15 seconds and will initially appear when the user clicks on the video preview of the stream.
Instagram a également déclaré qu’il testerait plus d’options tout au long de l’année « pour s’assurer que le résultat final fonctionne bien pour les personnes, les créateurs et les annonceurs. »