Instagram makes everyone happy: creators and advertisers

Instagram just wouldn't be the same without influencers, and to illustrate that, the platform's most recent move is to support creators.

Yesterday, the company announced two ways to help creators monetize their content. But don't worry, dear marketers, there's something for you too:

Badges in Lives: Viewers can purchase badges from creators to support their work. Badges will appear next to the creator's name throughout the live video, and fans who purchase badges live will stand out in the comments and unlock additional features.
IGTV Ads : Starting next week, the company will introduce ads on IGTV. IGTV ad revenue will then be shared with influencers.

How much will the creators earn? Revenue will be calculated based on the amount advertisers pay and the number of monetizable views the video receives.

Regardless, as shared by SocialMediaToday , the Instagram Creators account answered several questions about this new monetization format.

Let's focus on IGTV ads: they will be designed for mobile, last up to 15 seconds and will initially appear when the user clicks on the video preview of the feed.

Instagram also said it would test more options throughout the year "to make sure the end result works well for people, creators, and advertisers." »