Instagram has more than the wind in its sails. A last study published by Socialbakers on the last quarter of 2019 shows that the top 50 brand profiles generated 20x more interactions on Instagram than on Facebook. Instagram has its own language and codes. The platform never stops evolving. In this article, I'll share with you the 9 best tips of the moment so you can fully harness the power of Instagram and put it to work for your brand.
1. Never publish a story without at least one sticker
Whether it is engagement stickers (survey, questions, quizzes, etc.), discoverability stickers (hashtags, geolocation, mention) or gifs, you must make the most of the native language of Instagram. They will not only allow you to easily generate interactions (subscribers are fond of them) but also increase the visibility of your content.
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