The most popular topics on Instagram during lockdown

HypeAuditor has to analyse changing behavior on Instagram during confinement, since the start of the Covid-19 crisis. Research trends on this platform used by more than a billion people can be revealed be good indicators to understand community expectations.

Containment modifies our internet user behavior

The observation is clear: for several weeks, the use of social networks has increased considerably. A study carried out by the Kantar firm revealed on March 27 that social networks are among the platforms experiencing the greatest increase on the Web. To be precise, social media usage increased by 61% since the start of containment. The report stated: “As countries sink deeper into the pandemic, media consumption is increasing across all channels of home communication. Social networks are coming ...

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