In B2B prospecting, professional networks are very important. These are potential sources of leads and it is now possible to collect a large number of useful addresses in record time. Social networks are generally used for this purpose and LinkedIn is the professional network most used in this prospective approach. However, you have to master your mode of operation with your fingertips to be able to strengthen the notoriety of your company and take advantage of the largest professional social network.
LinkedIn: the secret to excelling in B2B
The majority of social networks are for entertainment. Many people meet and interact there. Gradually new circles of sociability are set up.
LinkedIn was created in 2002 as the professional counterpart of social platforms. This social media brings together nearly 660 million subscribers around the world….
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