In B2B prospecting, professional networks are very important. These are potential sources of leads and it is now possible to collect a large number of useful addresses in record time. Social networks are generally used for this purpose and LinkedIn is the most used professional network in this prospective approach. However, you have to master the way it works to be able to strengthen the notoriety of your business and take advantage of the largest professional social network.
LinkedIn : the secret to excelling in B2B
The majority of social networks are aimed at entertainment.
Many people meet and interact there. Gradually new circles of sociability are set up. LinkedIn was created in 2002 as the professional counterpart to social platforms. This social media brings together nearly 660 million subscribers around the world….
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