Marketing on TikTok can be very rewarding for you if you do it right. The platform already has over 500 million users and continues to grow. As a relatively new social media platform, it isn't saturated with marketers like everyone else.
But there are a lot of mistakes you can make with TikTok marketing if you don't do it right. While many brands are successfully using the platform for their marketing, there are many more cases where marketers are completely wrong. In this article, we're going to discuss the marketing mistakes you need to avoid with TikTok.
1. Promote the wrong products
You have to understand that the TikTok platform has a particularly young audience. Lthe majority of TikTok users are under 30 and many of them are teens or twenties. They are only interested in products that are suitable for their age group. If you try to promote products that cater to the elderly, you will fail.
Over time, the platform might attract a few older users, but as of this writing, they are few. You need to determine whether the TikTok platform is right for your business or not. If your target audience is Gen Z and Millennials, there's a good chance this is right for you. If you have a more mature audience, you should use another platform where these people hang out.
2. Viewing boring videos
TikTok is all about fun and excitement. No one on the platform is going to look for presentation style videos and besides you only have 15 or 60 seconds to get your message across.. The majority of TikTok users are going to want to participate in the platform and not just passively watch videos.
You need to plan your videos for TikTok. Take a look at the most popular videos on the platform and find out why so many users love them. Are they funny? Do they encourage participation? Are they different? Put on your designer hat and think about how you can engage your audience.
3. Trying to sell to TikTok users
Nobody likes being sold to him. This applies to all social media platforms, but most notably TikTok. You should avoid using pushy sales messages in your videos. This won't impress TikTok users and they will end up avoiding your content in the future.
There are other subtle ways to promote your products without being focused on selling. The trick is to engage your TikTok audience with your brand and products. Make a funny video with someone who uses your product in an entertaining way, for example.
4. Do not use a musical soundtrack
TikTok is an extension of the Musical.ly platform. Young people who use TikTok expect to hear background music with most of the videos they watch. It is very easy to add a good music clip to your videos, so make sure to do it every time.
5. Do not use special effects
There are a number of special effects available on TikTok. Users know this and expect videos to use at least some of them. You can make your video a lot more fun by using effects like speed-up and face filters.