5 Marketing Mistakes to Avoid on TikTok

Marketing on TikTok can be very rewarding for you if you do it right. The platform already has over 500 million users and continues to grow. As a relatively new social media platform, it is not saturated with marketers like others are.

But there are a lot of mistakes you can make with TikTok marketing if you don't do it right. While many brands are successfully using the platform for their marketing, there are many more cases where marketers get it completely wrong. In this article, we are going to discuss the marketing mistakes you should avoid with TikTok .

1. Promote the wrong products

You must understand that the TikTok has a particularly young audience. T he majority of TikTok are under the age of 30, and many of them are teenagers or twenty-somethings . They are only interested in products that are suitable for their age group. If you try to promote products that are aimed at older people, you will fail.

Over time, the platform might attract a few older users, but as of this writing, they are few and far between. You need to consider whether the TikTok platform is suitable for your business or not. If your target audience is Gen Z and younger millennials, chances are this will be a good fit for you. If you have a more mature audience, you should use another platform where these people hang out.

2. Viewing Boring Videos

TikTok is all about fun and excitement. No one on the platform is going to look for presentation style videos and besides you only have 15 or 60 seconds to get your message across . The majority of TikTok are going to want to participate in the platform and not just passively watch videos.

You need to plan your videos for TikTok . Take a look at the most popular videos on the platform and find out why so many users like them. Are they funny? Do they encourage participation? Are they different? Put on your designer hat and think about how you can engage your audience.

3. Try to sell to TikTok users

No one likes to be sold to. This applies to all social media platforms, but especially TikTok . You should avoid using pushy sales messages in your videos. TikTok users and they will end up avoiding your content in the future.

There are other subtle ways to promote your products without being sales-driven. The trick is to engage your TikTok audience with your brand and products. Make a fun video with someone using your product in an entertaining way, for example.

4. Not using a musical soundtrack

TikTok is an extension of the Musical.ly platform. Young people who use TikTok expect to hear background music with most of the videos they watch. It's very easy to add a great music video to your videos, so make sure you do it every time.

5. Not using special effects

There are a number of special effects available on TikTok . Users know this and expect videos to use at least some of them. You can make your video a lot more fun by using effects like speed-up and face filters.

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About me

After many years of managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

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