TikTok is an app for creating and sharing short videos on social media. It was launched in China in 2017, and today there is an app intended only for the Chinese market and an international version, TikTok. Users can post 15 or 60 second videos to the platform.
Since its launch, TikTok has experienced significant growth. There are now over 800 million users around the world and it is the most downloaded application in 2020 on iOS and even on Android. During this period, there have been over a billion downloads of the app TikTok for Android and iOS devices.
What is TikTok?
The company behind TikTok, ByteDance in Beijing, China, is buying the Musical.ly app for $ 1 billion. She kept a number of features of this popular app and added some new ones. Musical.ly users mainly created lip-syncing videos to popular songs. This tradition continues with TikTok, but the app has a lot more features.
TikTok's user base is young. More than 60 % of current users are under 30 years old. They love to be entertained and they also love to entertain the users themselves. Hence, most of the videos are really fun and make good use of the special effects features of the app.
Not all users create their own content. Some are happy to simply watch and enjoy content created by other users. TikTok uses artificial intelligence technology to recommend new videos to users on their "For You" page. The technology looks at videos a user has watched in the past and makes recommendations for other similar content.
There is a "Discover" feature that allows users to search for specific videos. One of the most popular things about TikTok are the hashtag challenges. Users are invited to participate in a certain challenge and create their own videos around it.
Tonight Show host Jimmy Fallon started a TikTok challenge called #tumbleweed challenge. The idea was to allow TikTok users to find a public place, and then when they heard a piece of music, they had to drop to the ground and roll around like a tumbleweed.
This initiative was incredibly popular and resulted in the creation of over 8,000 videos in response to this challenge. This challenge also created the highest levels of engagement the platform has ever seen - around 10 million. Businesses and organizations are now using challenges for their branding and awareness.
TikTok has a very popular story called the Duo. Users can create a video there that appears alongside an existing video. This feature was very popular with Musical.ly and is even more popular today on TikTok. The most popular of these Duet videos are the ones that show a user's reaction to another video.
There are some really good special effects with TikTok. Slowing down or speeding up videos is a very popular feature. There are also filters and other effects that can really make videos stand out. The majority of the most popular videos on TikTok all use special effects.
Types of videos
Almost all videos on TikTok have background music. Some users create mini-videos and others make musical montages. Funny videos are generally very popular, as are dance videos. The more creative and fun a video is on TikTok, the more likely it is to be successful.