Everything you need to know about TikTok

TikTok is an application for creating and sharing short videos on social media. It was launched in China in 2017 and today there is an app aimed only at the Chinese market and an international version, TikTok . Users can post 15 or 60 second videos on the platform.

Since its launch, TikTok has seen significant growth. There are now over 800 million users around the world and it is the most downloaded app in 2020 on iOS and even Android. During this period, there have been over 1 billion downloads of the TikTok for Android and iOS devices.

What is TikTok ?

The company behind TikTok , ByteDance in Beijing, China, is buying the Musical.ly app for $1 billion. It retained a number of features of this popular application and added a few new ones. Musical.ly users mainly created lip sync videos to popular songs. This tradition continues with TikTok , but the app has many more features.

TikTok 's user base is young. More than 60% of current users are under 30 years old. They like to entertain themselves and they also like to entertain the users themselves. Therefore, most of the videos are really fun and make good use of the app's special effects features.

Not all users create their own content. Some are happy to simply watch and enjoy content created by other users. TikTok uses artificial intelligence technology to recommend new videos to users on their “For You” page. The technology looks at videos a user has watched in the past and makes recommendations for other similar content.

There is a “Discover” feature that allows users to search for specific videos. One of the most popular things on TikTok are hashtag challenges. Users are invited to participate in a certain challenge and create their own videos around it.

Tonight Show host Jimmy Fallon started a TikTok called #tumbleweed challenge. TikTok users to find a public place, then when they heard a piece of music, they had to drop to the ground and roll around like a tumbleweed.

This initiative was incredibly popular and resulted in the creation of over 8,000 videos in response to this challenge. This challenge also created the highest levels of engagement the platform has ever seen, around 10 million. Businesses and organizations are now using challenges for branding and awareness.

Other features

TikTok offers a very popular report called the Duo. There, users can create a video that appears alongside an existing video. This feature was very popular with Musical.ly and is even more popular today on TikTok . The most popular of these Duet videos are those that show a user's reaction to another video.

There are some very good special effects with TikTok . Slowing down or speeding up videos is a very popular feature. There are also filters and other effects that can really make videos pop. The majority of the most popular videos on TikTok all use special effects.

Types of videos

Almost every video on TikTok has background music. Some users create mini videos and others make musical montages. Funny videos are usually very popular, as are dancing videos. The more creative and fun a video is on TikTok , the more likely it is to be successful.

Discover our solution to gain views, likes and followers on TikTok .

About me

After many years of managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

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