How to monetize a TikTok account in 2023

Day after day, TikTok is proving to be the perfect social network to make a living from your talent and promote your business. To take advantage of this opportunity, you just need to activate the monetization features. There are 5 in total, including creator funds, creator marketplace, video gifts, LIVE gifts, tips.  

Who can monetize a TikTok account? What are the requirements? You will discover the monetization strategies TikTok in 2023. 

Understanding how TikTok works

monetize a TikTok 2 account

To monetize a TikTok account, you need to know the basics of how it works. This way, you will be more likely to optimize your activities on one of the best social networks. 

The algorithms

With the billion of active usersTikTok has a large database. This data takes into account the user's viewing history, content preferences, location, and preferred language.

On the one hand, the algorithms are advanced enough that they perform regular updates. Thanks to their automatic learning capabilities, they easily identify keywords, trends, new themes, etc.

Then, following the data collection and analysis, the algorithms make personalized content recommendations according to the centers of interest. For example, if a subscriber interacts frequently with your publications, TikTok will find it relevant and will propose it more to him/her. The same goes for new trends and events that they will link to your content, in order to better position you.

Types of content

On TikTok, content is king, and if you really want to monetize an account, you have to put everything you have into it to produce viral videos. However, be sure to identify beforehand the type of target audience you are targeting. It is imperative that you know their preferences and interests.

The content you will have to publish must be short videos that are attractive, engaging and original. To do this, you need to be organized to develop a content strategy.


To maximize the commitment rate and revenue from your account, it is imperative to build a strong community. We share with you on Socialblast, other tips to get views, likes, shares to boost your audience.

Indeed, this undertaking requires a considerable investment of time and energy on your part, particularly in responding to comments and by liking the publications. You should also invite your subscribers to massively share your content to get a lot of shares on TikTok

It is crucial not to leave your followers hungry and to encourage them to excel. Followers are often looking for new challenges and exciting interactions. That's why it is recommended to surprise them with entertaining challenges and games to keep them interested when you post on TikTok. Ultimately, an engaged community is the key to success for succeed in monetizing on TikTok.

Collecting tips

Tips are one of the many features available to creators to monetize their presence on TikTok. 

Activate the functionality 

You will only receive tips if you allow it to work on your account. In order to set up tips on TikTok, it is necessary to access the powerful tools by pressing the Profile button in the application, then the Menu button at the top. 

Once this is done, select Tools for Creators, then click on Tips, followed by the Apply button. To complete the setup, simply follow the instructions on the screen. 

All monetary transactions are done through Stripe. If you don't have an account on Stripe, TikTok will redirect you to their official platform.

Eligibility requirements 

In order to support their favorite content creators, followers send tips. These tips are corners exchanged with real money on the social network. You will receive 100 % of the earnings sent to you. 

The requirements to be eligible for this feature are varied and you must meet all the criteria. First, you must reside in a favorable area where tips are available. Since this does not work everywhere in the world.

Second, the presentation and use of your account must comply with the Terms of Use, the community rulesand you must be at least 18 years old.  

Third, the account must be a personal profile with at least 100,000 subscribers. If you check all these boxes, then you can send a request to TikTok customer support. 

On your account, you can consult the dashboard to see the evolution of your tips that you can withdraw weekly via Stripe. 

Activate video gifts

activate tiktok gift

Video giveaways are one of the ways you can confirm that your followers are interested in the content you offer them. The virtual gifts vary according to the popularity of your videos, so you can collect "Diamonds". 

To activate this feature, go to the menu, then to the creators' tools and finally apply the gifts on video setting. 

Conditions for activating video gifts 

To be able to enjoy Video Gifts, certain criteria must be met. First of all, it is important to verify that this feature is available in the region where you live, as it is not available everywhere.

Then, you must necessarily reach the required age which is 18 years. In addition, your account must be created and be active for at least 30 days, a public video must have been published during this period. Another rule also requires that you earn at least 10,000 subscribers. 

Finally, only personal accounts are eligible, corporate accounts are not. Additional requirements that combine are the prohibition of videos in a duet format (collage), or those that have been sponsored. 

In short, it is important to verify that all of these criteria are met before applying for Video Gifts activation

Sell product or service offers

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TikTok is a creative and dynamic platform that allows you to boost your business by producing creative and relevant content highlighting your branded products. If you want to optimize your presence on this platform, you can create an account TikTok Business which is available for companies of all sizes. Even though the latter is a version beta.

With a business account, you'll get advanced features that will help you strengthen your brand and reach a wider audience. You'll be able to track the performance of your marketing and advertising campaigns in real time, and adjust your strategy accordingly post after post. In addition, the creation of sponsored content and impactful will be greatly facilitated, allowing you to showcase your products more effectively.

In short, TikTok Business is an indispensable tool for businesses that want to leverage the creativity and engagement of the TikTok community to promote their business. With its innovative features and exclusive privileges, TikTok Business is the ideal solution to increase your visibility and propel your business into 2023. 

Collaborate with brands

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If your talent for creating content usually generates a ton of response, then it may be time for you to monetize it. Brands are constantly looking for ambassadors for product placements and if you are a quality content creator, you could be the one they are looking for.

To get noticed by companies, you need to specialize in a specific area of content creation, such as cosmetics, fashion, music or sports equipment, for example. The more active followers you have, the more brands will be willing to pay for you to advertise to them. This is called influence marketing.

Once you are identified by TikTok as an influential creator, you can join their Creator marketplace and potentially earn a living as an influencer. This means you could get paid to create content that promotes products from various brands. 

But first of all, you need to get good visibility by getting more views on TikTok; besides, we share with you some strategies to get more views on TikTok through our blog. In addition, you need to analyze the habits of your subscribers to know when to post on TikTok so that your ads have more impact. You can read more about strategies to increase your popularity on our blog.

It's important to keep in mind that monetizing your talent as a content creator takes time and consistent commitment. You'll need to make sure you keep creating quality content, staying true to your personal brand and values. With patience and perseverance, you could soon turn your passion into a viable and exciting source of income.

Some precautions to take  

Being able to monetize one's account is a big challenge faced by businesses and content creators. Even though the algorithms create the right conditions for success, the competition is not less. So, you need to prepare yourself accordingly in terms of content and adaptation so that you don't get left behind.  

Sometimes your community may not respond favorably to your designs. This should not discourage you, as this is the time to improve your outreach strategy.

The other risks you may be exposed to are legal (royalties), financial and image damage. In other cases, if you do not respect the usage policies, your account could be blocked and TikTok will remove the possibility of monetizing your account. 


In conclusion, TikTok is counted among the best social media for monetizing content, just like YouTube. To take advantage of the many benefits offered to active users, you will just have to activate the type of monetization (creator marketplace) you want. 

Although there are requirements, you need to maximize the interactions on your profile. Having views, likes, comments, shares, thousands of followers, are essential factors that will contribute to your success.

About me

After many years managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

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