The stats you need to know to master TikTok

If you are new to TikTok , you should know that this social network has seen significant growth over the past two years. In the last quarter of 2018, there were more downloads of the TikTok app than Instagram, YouTube and Facebook for iOS and Android devices.

At first glance, one might think of TikTok as just a video app, but it is much more than that and has absolutely captivated its audience, many of whom simply enjoy watching videos one after the other. Many brands are now using the app for their marketing successfully.

There are already a number of influencers who are willing to partner to help you expand your reach on TikTok . In this article, we will look at the most interesting statistics about TikTok that will encourage you to use it for your marketing.

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More than 500 million users

TikTok now has more than 500 million users and this number continues to grow. When the Vine app was at its peak, it had 200 million users. Instagram took 6 years to reach 500 million users and TikTok did it in 2 years. In December 2018, TikTok attracted 75 million new users!

The United States has more than 26 million active TikTok users

There have been more than 40 million downloads of the TikTok app since November 2018 in the United States. TikTok now owns Musical.ly and most of its users are still on TikTok . The number of users in the United States is only about 5% of all users, but it is growing and remains significant.

TikTok 's audience is young

TikTok users are currently under the age of 30. In the United States, 60% of their users are between 16 and 24 years old. More than half of these young people use Apple iPhones. It’s important that you keep this young demographic in mind in your marketing. They're looking for entertainment and fun, so you'll probably need to take a different approach than you would on other platforms like Facebook .

About an hour a day on TikTok

The average time a TikTok on the platform is around 52 minutes per day. This is very impressive and is taking the social media world by storm. In comparison, users spend around 58 minutes on Facebook , 53 minutes on Instagram, and 49 minutes on Snapchat , and these platforms are much longer.

Sharp increase in ancillary expenses

A TikTok user has the option to purchase coins in the app which they use on livestreams to send emojis. From October 2017 to 2018, app purchases on TikTok increased by 275%.

Hashtag challenges create incredible levels of engagement

The #tumbleweedchallenge created by Tonight Show host Jimmy Fallon resulted in more than 9 million video views and more than 8,000 user-created videos. Fallon was so impressed that he is now a brand partner of TikTok . The #raindropchallenge is another hashtag challenge that has yielded incredible results. Here, users use filters to prevent rain from falling. This challenge has generated over 690 million views since its launch.