If you are new to TikTok, you should know that this social network has grown significantly over the past couple of years. In the last quarter of 2018, there were more downloads of the TikTok app than Instagram, YouTube, and Facebook for iOS and Android devices.
At first glance, you might think of TikTok as just a video app, but it is much more than that and has absolutely captivated its audience, many of whom just enjoy watching the videos one after the other. Many brands are now using the app for their successful marketing.
There are already a number of influencers who are willing to partner with you to help you expand your reach on TikTok. In this article, we will look at the most interesting statistics about TikTok that will encourage you to use it for your marketing.
Over 500 million users
TikTok now has more than 500 million users and that number continues to grow. When the Vine app was at its peak, it had 200 million users. Instagram took 6 years to reach 500 million users and TikTok did it in 2 years. As of December 2018, TikTok has attracted 75 million new users!
US has over 26 million active TikTok users
There have been over 40 million downloads of the TikTok app since November 2018 in the United States. TikTok now owns Musical.ly and most of its users are still on TikTok. The number of users in the United States is only about 5 % of all users, but it is growing and remains significant.
TikTok audiences are young
Over two-thirds of TikTok users are currently under 30. In the United States, 60 % of their users are between the ages of 16 and 24. More than half of these young people use Apple iPhones. It's important that you keep this young demographic in mind in your marketing. They're looking for entertainment and fun, so you'll likely need to take a different approach than you would on other platforms like Facebook.
About an hour a day on TikTok
The average time spent by a TikTok user on the platform is approximately 52 minutes per day. It's very impressive and it's taking the world of social media by storm. In comparison, users spend around 58 minutes on Facebook, 53 minutes on Instagram, and 49 minutes on Snapchat, and these platforms are much longer.
Sharp increase in ancillary expenses
A TikTok user has the option to purchase coins in the app they use on livestreams to send emojis. From October 2017 to 2018, app purchases on TikTok increased by 275%.
Hashtag challenges create incredible levels of engagement
The #tumbleweedchallenge challenge created by Tonight Show host Jimmy Fallon has resulted in over 9 million video views and over 8,000 user-created videos. Fallon was so impressed that he is now a brand partner of TikTok. The #raindropchallenge challenge is another hashtag challenge that has yielded incredible results. Here, users use filters to prevent the rain from falling. This challenge has generated over 690 million views since its launch.
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