An update on TikTok ads

As with other social media platforms, there is a paid advertising environment. TikTok ads and everything had to go through a representative of the company. You can now register and create your TikTok here: ads. tiktok _

All ads available on TikTok are in short video format. This makes perfect sense because TikTok is a platform that is full of short-form videos, so any ads will be transparent to users. There are three different models that you can follow with TikTok ads, namely

1. CPC (cost per click)
2. CPM (cost per thousand impressions)
3. CPV (Cost Per View, where a view has a minimum duration of 6 seconds)

You can choose your audience based on age, gender, and location. Geotargeting allows you to target down to the region level in France. You can also select the interests of your target. You also have the option to retarget your customers.

TikTok Ads Manager – Categories

Here are the four TikTok ad types currently available:

Advertisements in native mode

With this type of advertising, you need to decide on the length of your video from 5 to 15 seconds. You need to create a vertical format video because it will appear on your target audience’s “For You” page. You can add a call to action, for example by downloading an app or visiting your website.

Hashtag Challenge Announcements

Hashtag challenges are very popular on TikTok , so it makes sense to create ads in this format. TikTok users in your target audience to participate in a challenge centered around your brand or one of your products.

TikTok users actually enjoy participating rather than taking a passive stance. So if you find the right hashtag challenge ad, you can expect very good engagement levels. These ads are shown for 6 days.

Advertising for the takeover of the brand

The brand takeover ad appears when a user first opens their TikTok app. She is literally in the center of the screen. You can use this type of advertising to send a user to internal content or drive them to your website.

Brand takeover announcements are authorized by category. Only one advertiser can use this ad type for a category each day. We expect these ads to become the most expensive on TikTok in the future due to their limited availability.

Announcing the brand purpose

If you choose to advertise branded lenses, you can use facial filters, 3D objects and much more. The right lens branding app can provide a lot of engagement on the platform, so it's definitely worth considering.