Twitter is undoubtedly one of the most important networks among the various social networks that exist. It is also the most popular network for influencers, journalists, bloggers and others. On this social platform, it is essential to adopt different strategies in order to stand out from your competitors or other accounts in your niche. Speaking of strategies, they come in different forms. First of all, you must start by taking care of your profile, if you want to break through on TwitterIt is the first thing that most people will visit. After that, it is crucial to produce regular content, but not just any content. Your different publications must bring an added value to your target audience so that they will be more interested in your subsequent content. Also make sure you frequently respond to comments of your followers and to comment yourself on the publications of the influencers of your niche. There are also other actions to take. Note that you can also use SocialBlast, our platform, to boost your visibility on Twitter.
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Take care of your Twitter profile to make it attractive
No matter which social network you use, it is very important that your profile stands out from the others. On Twitter, the rule does not change and it is essential that you take great care of your profile on this social network. This is for two specific reasons. On the one hand, Twitter is one of the most used social platforms in the world by professionals. On the other hand, it comes in second place behind LinkedIn in the category of the most important social platforms for B to B marketing. Therefore, whether you are a company or an individual, Twitter represents a real opportunity for you to carry out your activities if you do not know how to do it.
That said, to take care of your profile on Twitter, you must take into account different parameters. The first thing to check is your profile picture. This aspect is very important, especially since it reflects your personality. For this reason, we recommend you to choose a professional photo of very good quality.
After the profile picture comes your username. But before that, introduce yourself briefly via a simple, concise and complete biography. It should give as much information about you as possible without boasting about your merits. The most important points to include in it are none other than :
- your job ;
- your mission;
- your interests, if you have any.
In all, you should keep it short and above all, make sure you use short, easy-to-use phrases. That said, if your profile name is not professional at all, don't hesitate to change it to something more appropriate. It is also important that you have an attractive cover photo. At this point, try to put a banner that sends a given message to your target audience.
Finally, you can put other additional information. It can be your location, your contact information, the link to your website and even your date of birth.
Produce content that is relevant and useful to Internet users
Twitter is a particular social network on which people come to participate in conversations and read interesting contents. If your publications are not relevant, then they will be useless. You must therefore be sure that your content will please your audience before publishing it, whether it is a publication on current events, to promote a given product or to entertain your fans. This requires a good knowledge of your audience beforehand.
If you're not sure what type of content you can publish, then take advantage of your Twitter statistics. These will give you clues as to what types of content your target audience is interested in. Consider the trends on the Explore page and if possible, use keywords or hashtags associated with both your audience and your industry. This is quite important on Twitter, as it increases your visibility and allows you to get in touch with Internet users who correspond most to your target audience.
Twitter at all times
It must have a given frequency in your publications. Indeed, the regularity of your contents will allow your audience to be interested in you. And if your publications are instructive enough and bring them more value, Internet users will easily trust your profile and be on the lookout for your publications at all times.
To do this, you must have an editorial calendar. This will allow you to plan all your publications in advance. This way, you will know exactly what the subject of an upcoming publication will be and at what precise moment you should write it.
Engage subscribers Twitter
It is certainly true that posts are quite important, but on their own, they cannot make you stand out from other accounts in your niche that are on Twitter. You also need to engage your subscribers or the people you yourself are subscribed to. These are most often your target audience as well as the influencers in your niche.
In order to benefit from their input, ask for their opinion on certain topics when you publish a content or when you comment on someone else's publication. This will allow you to quickly get ideas for future publications.
Use relevant hashtags
The use of hashtags is very important on Twitter. It can contribute to build your reputation on this social network and can also tarnish your image. Indeed, when you use a given hashtag in one of your publications, this one is immediately linked to all the other tweets containing an identical hashtag. From then on, they will be taken into account by the Twitter algorithm to increase the reach of your tweets so that you reach a larger target. Also, if your hashtags are badly chosen, they will have a very bad reputation on your publications. For this, it is really essential that you choose relevant hashtags and here are some tips that you can follow for this purpose:
- Opt for short, easy to remember and simple hashtags;
- Carefully study the hashtags that people use to talk about your niche or your brand if you have one, and then use them;
- make sure that the hashtag you want to use is not used in another context than the one you want to use it in;
- don't use several hashtags at once, one or two per publication is more than enough.
Respecting all these rules guarantees you more visibility.
Respond to your fans' comments regularly
It is a golden rule in community management and federation, respond to all interactions on your Twitter account. Indeed, Internet users are particularly interested in the people who answer their various comments.
If a follower asks you a question, compliments one of your publications or on the contrary criticizes it, you must necessarily give him a feedback. Of course, this includes explanations, a simple exchange and thanks. Why not links to additional information to allow the user to better understand your opinion. In all, you must necessarily interact and discuss with your Twitter fans.
Share and comment on tweets from influencers in your niche
First and foremost, Twitter seeks to connect users of its platform in order to develop a lasting relationship between them. To do this, don't just post tweets or respond to your fans' comments. Follow other accounts in your industry that have more visibility than you. In other words, take an interest in the most influential accounts in your business niche. Especially focus on those with thousands and millions of followers. This is how you will get new Twitter followers as well as new leads.
To do this, do not hesitate to comment on their various publications or the publication of the accounts they follow. From then on, your account will be immediately attached to their message and will be visible after their followers. They might be interested in your answer and join your network.
Publish visual tweets
On Twitter, according to statistics, more than half of the users appreciate visual contents. Therefore, you must necessarily integrate visual content in your publication schedule. This can allow you to stand out in your sector of activity. If offering visuals is so important, it is not enough to attract a large number of followers.
You also need to focus on aesthetics, because a visual tweet that is only made of text will not have the same reach as written content. That said, you should work on videos so that they are easier to use. In addition to that, it is very important to note that videos are to be retweeted repeatedly, especially when they contain photos or gifs. So, do not hesitate to retweet regularly the publications that have these features.
Publish Lives tweets routinely
As their name indicates, live tweets are simply a way to react live to a publication by publishing a tweet during a Twitter event. Very frequent on this social network, it is an excellent way to take advantage of the notoriety of a big event in progress in order to make yourself known to a given target. It allows to quickly increase the visibility of your account and consequently your number of followers.
Conduct a subscriber campaign
Subscriber campaigns are a very advantageous way to accelerate the growth of your account, by sponsoring it to a given audience. This strategy is much more used nowadays by the most visible accounts on Twitter. What's more, you only pay for this service when the internet user has really subscribed to your account after having seen your ad.
Doing small campaigns from time to time is a very safe way to boost the growth of your account. This campaign can generate a steady stream of new subscribers for you over the long term.
Promote your Twitter account
It is likely that in addition to Twitter, you have accounts on other social networks, including :
You must necessarily promote your Twitter account on these platforms by adding links on each of them to redirect to the target account. Another trick you can use is to integrate your networks, including Twitter, in the signature of your different emails. This will make it easier for your contacts to go to the said account.
Use SocialBlast to optimize your visibility on Twitter
The purpose of the previous tips is to increase the visibility of your Twitter account to an audience. This can also be done with the help of SocialBlast. The latter is a platform able to optimize your Twitter account as well as those you have on other social platforms. SocialBlast actually has a wide range of products that can help you stand out from the other accounts in your industry that are on Twitter (Place to insert SocialBlast products for Twetter).
With SocialBlast, you can also boost your various publications to your target audience. All without you having to send in your contact information. What's more, if you're not satisfied, you'll get your money back in full. SocialBlast has a reputation that is unmistakable. We have over 1000 optimized accounts, over 500,000 likes generated for our different videos and more than 1 million views generated for the different videos of our clients. Our results are already visible within 24 hours, and your visibility will be multiplied by 10 on average. Take action now and adopt SocialBlast in order to benefit from these numerous advantages, which will allow you to break through on Twitter and quickly reach your goals.
Conclusion
It is not that difficult to stand out on Twitter if you really know how to do it. This platform, just like the others, requires a number of factors. As soon as you respect them, you will know how to break through on Twitter. We have given you a number of tips that you can use in order to easily stand out in your industry. In addition to that, we have introduced SocialBlast, the best platform that can help you gain visibility in a short time.
