Twitter has long been a fairly straightforward platform. No paid subscriptions, no groups or communities, just people tweeting (and most importantly arguing) about anything imaginable.
But, in the earnings reports earlier this year, the mention of a premium product was dropped. And while there is still no word on the editable tweets, the announcements made by Twitter on Twitter analysts day yesterday were important.
Here is what happened :
- Twitter will add features like Patreon, Substack, Facebook and Twitch. There are two main updates here. First, people will be able to charge their followers - with what is called a Super Follow - to give them access to additional content. Then people will also be able to create and join interest groups.
- Super Follows are flexible. People can offer paid subscriptions to newsletters, communities, tweets, etc. If you're a creator on Twitter, your monetization options have just gone through the roof.
It's the biggest update we've seen from Twitter in a long time. It's intriguing to see concrete details about Twitter's monetization options. And, luckily for marketers, they're pretty flexible - it looks like creators can choose their own prices and what benefits they give to customers. Twitter followers.
This marks the end of an era for Twitter, the long-standing public and free platform. This update opens up the possibility of exploring new horizons, whether you are a marketer or a creator.