YouTube is one of the most popular websites on the internet. And no one can deny that. Figures show more than a billion people watching hundreds of millions of hours of video, every day and every month. Some videos set the web on fire and the number of views climbs exponentially.
Making a video go viral is not easy. Achieving that status is one of the hardest things you can do as an artist, and it takes more than luck. However, there are a few tricks that can help your videos get the attention of viewers in droves, even if they aren't perfect or professional quality.
Let's discover together these tricks that will make you the star on YouTube and find out how to get more views on YouTube.
Make short videos
It is well known that people have shorter attention spans than before. In 2000, the average attention span was 12 seconds. In 2013, it has dropped to 8 seconds. This means that you have a very limited time to capture your viewer's attention and keep it engaged. That's why it's important to ensure that your videos are as concise as possible. The general rule of thumb is that your videos should be under three minutes long. This may seem ridiculously short, but it's actually the sweet spot for keeping viewers interested without overwhelming or boring them.
By using a shorter video, you can implement a "reuse content" strategy "This means turning other types of existing content such as webinars, blogs and podcasts into short videos. With this strategy, you save the resources needed to create new content; while engaging your audience.
To make your short videos more successful, you can either use the YouTube shorts or take inspiration from the example video, taking into account these few rules:
- One video = one key message
- be inspired by the codes of the best social media content
- create a short video script
- limit the script to 3 to 4 seconds per screen
- start with a catchy intro
- Play on the storytelling and emotions of your target audience
- use full HD visuals
- take into account the characteristics of each channel through which your videos are distributed
- Use transitions, inserts and motion design
- subtitle your videos
- End with a call to action
Use descriptive, keyword-rich titles
Your title is one of the first things viewers will see when they see your video, so it's important to make sure it is attention-grabbing and descriptive. A good title should give viewers an idea of what your video is about and make them want to watch it.
You can also use keywords in your title to make your video appear in search engine results.
How to find keywords for your YouTube videos?
There are several ways to find keywords for your YouTube videos. Try to think about what keywords people would use to search for your video. You can also use the Keyword Planner which is designed for advertisers, but can also be used by anyone looking to increase their online reach.
These tools will give you valuable insights into keywords that have a high search volume.
Tags are another way to help your videos appear in search engine results. When you upload a video, you have the option to add tags. These are essentially keywords that describe your video. You should use a mix of general and specific tags. For example, if your video is about cats, you can use tags like "cats", "pets", "animals" and "cute". If your video is about a specific breed of cat, you can use tags like "Siamese", "Persian" or "Russian Blue". You can also use TubeBuddy to optimize the tags of your videos.
Include a call to action
A call to action is an instruction or suggestion for your viewers to do something after watching your video. This could be subscribing to your channel, visiting your website or sharing your video with friends. A call to action is an effective way to keep viewers interested in your content and encourage them to do something that will benefit your channel.
Optimize your thumbnail
Your thumbnail image is another key factor in getting people to click on your video and watch it. Make sure you choose a bright, colorful and eye-catching image. Also, try to include some sort of text on the image itself to draw attention to it.
What is a YouTube video thumbnail?
It serves as a visual representation of your video, and can help capture viewers' attention and encourage them to click through and watch your video. You should also include text on the thumbnail itself to make it stand out more. If you want to optimize your YouTube thumbnails, opt for bright and colorful images that are attractive and eye-catching. In addition, you should use keywords, as highlighted above, to increase their visibility in search engine results.
Examples of YouTube thumbnails
How to create youtube thumbnails?
To create effective YouTube thumbnails, having a good authoring tool is essential. In general, Photoshop is recommended, but if you don't have a license, don't panic: there are other free tools that allow you to create nice YouTube thumbnails optimized for the platform. For example, you can browse the free version of Canva. In fact, this tool already provides you with properly formatted, free and fully customizable thumbnail templates. Add your photos, texts, change colors and layouts... everything is possible, let your imagination run wild.
Tips for successful YouTube thumbnails
- Respecting the platform's format
The format of the YouTube thumbnail must conform to the format specified by the platform, namely : The resolution is 1280 x 720 (minimum width is 640 pixels) Upload in image formats such as JPG, GIF, BMP or PNG. Do not exceed 2 MB. Size is 16:9 By following these guidelines, your YouTube thumbnails will fit the platform code perfectly and always display correctly, whether the user is using a tablet, computer or mobile device.
- Complete the title of the video
Thumbnails contain text To be effective, your YouTube video titles need to be strong, but also short. So, sometimes you might be frustrated that you can't convey the whole message through the title. You can then use the thumbnail to give continuity to your title by adding text! This is a trick used by more and more influencers.
- Transcribe an emotion
The platform's users will be more inclined to click on your video if you convey the emotion they feel when viewing your content from your thumbnail. Do not hesitate to take a picture of yourself by "imitating" the mimics corresponding to the emotions of the video: surprise, sadness, joy...
- Maintain creative consistency
For your YouTube thumbnail, choose your favorite composition, a unique logo that platform users can instantly recognize when you appear in their suggestions. It may not seem like a big deal, but thanks to this, your subscribers will be able to identify you easily, making it easier to click on your content. The same goes for people who are not subscribed to your channel. By looking at your thumbnails and recognizing them, their curiosity will one day make them click to take a closer look at what you have to offer!
Finally, by following this video, you will be able to create your first video thumbnails
Include a transcript with your video
A transcript is a written record of the dialogue and other important audio elements in your video. Many people watch videos without the audio. So including a transcript can be a great way to make sure they don't miss any important information. Even if viewers watch your videos with sound, a transcript can be helpful for people who are hard of hearing or speak a language other than the one in your video.
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Add subtitles to your videos
Captions are another way to ensure that viewers don't miss any important information in your videos. They also help people who are hard of hearing or speak a language other than the one in the video to understand what is going on. You can add captions to your videos using Youtube's built-in captioning tool or a third-party service such as : kapwing ,amara , getcapte , subtitle-horse , headliner and veed.io. Of course, there are many other tools to subtitle your YOUTUBE videos.
Let's take a look at how to use the integrated subtitling tool of youtube
To create captions for YouTube videos:
- Connect to YouTube Studio.
- In the left-hand menu, select Subtitles.
- Click on the video you want to edit.
- Click on ADD LANGUAGE and select the language of your choice.
- Under "Subtitles", click on ADD.
Promote your videos on social media
Social media is a great way to get attention for your videos. When you post a video on sites like Facebook , twitter and tiktok Make sure you include a link to them so that people can find and watch them easily. You can also promote your videos on your website or blog by embedding or linking to them in your articles and posts.
Submit your videos to video sharing sites
There are many sites dedicated to hosting and sharing user-generated videos. Some of these sites, like Dailymotion and VimeoThese sites are very popular and receive millions of visitors per day. Other sites, such as twitch, vidyard and veoh These sites are less well known, but still receive a fair amount of traffic. Submitting your videos to these sites is a great way to get them in front of a new audience.
Video hosting process on sharing sites
The process ofhosting of videos on sites sharing is quite simple. First, you need to create an account on the site you want to use. Then, you can upload your video by clicking on the "Upload" button or link. Then you will need to follow the site's instructions to complete the upload process. Once your video is uploaded, you will need to fill in some information about it, such as its title, description and tags. Finally, you can share your video by copying and pasting the link into social media or an email.
Make yourself known on other people's channels
If you can get your video featured on another person or a highly followed channel, you will get a huge increase in views and subscribers. To do this, try to get in touch with popular YouTubers and bloggers in your niche and ask them to feature your video on their channel or site. You can also try submitting your video to online directories and aggregation sites that group videos into specific categories.
Use paid advertising
Paid advertising is another great way to get more views on your YouTube videos. You can use Google AdWords Video to place ads on YouTube and other video sharing sites. AdWords allows you to specifically target your ads so that they appear only to the people most likely to be interested in them. This ensures that they reach the right people without wasting your budget.
How paid advertising works
The process of paid advertising is quite simple. First, you need to create a campaign in AdWords and select "video" as your campaign type. Next, you will need to choose the video you want to promote and where you want your ad to appear. You can refine your ad by choosing keywords, demographics or specific interests.
Some popular tools for paid advertising on YouTube
There are several tools you can use to help you with your paid advertising efforts:
– Google AdWords for the video
With these tools, you can continuously improve your paid advertising campaigns to get better results.
Overall, there are many different strategies you can use to get more views on your YouTube videos. By focusing on high-quality content and effective marketing techniques, you should be able to reach a wider audience and generate more engagement with your videos.
The process of getting YouTube views involves the implementation of well-developed strategies that can take much longer to produce results... Don't panic! With our services, you can quickly get thousands of qualified views without going through all the above steps. Don't wait, discover our different YouTube offers to promote your YouTube channel.
Creating an interesting and engaging video is only the first step to getting more views on your YouTube channel. You should also promote your videos through social media and other online channels. In addition, you can use some of the techniques we've listed to give your videos even more exposure. Paid advertising is another great way to increase viewership, and YouTube offers a number of tools that make it easy to target your ads to the people most likely to be interested. If you follow these tips, you're sure to see an increase in viewers to your YouTube channel.