Facebook presents Experiments, a new marketing campaign test tool

Facebook presents Experiments. This is a new tool for professionals and marketers. As the relay Adweek, this new tool combines already existing elements such as “Test and Learn” or “Split Testing”. The arrival of these new tools is not really surprising, because last January, in a interview, Facebook's marketing department in France already indicated that it wanted to offer professionals the best possible tools.

Powerful tools for marketers

In its ad, Facebook says “Testing is a powerful tool for marketers to make more impactful decisions by noting what works and what doesn't. It is also about finding interests for the future, by finding new opportunities for performance growth.”.

Facebook simplifies access ...

 

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