Facebook presents Experiments . This is a new tool for professionals and marketers. Adweek relays , this new tool combines already existing elements such as “Test and Learn” or even “Split Testing”. The arrival of these new tools is not really surprising, because last January, in an interview Facebook 's France marketing department already indicated that it wanted to offer professionals the best possible tools.
Powerful tools for marketers
In its announcement, Facebook states, “ Testing is a powerful tool for marketers to make more impactful decisions by noting, along the way, what works and what doesn't. It is also about finding interests for the future, by finding new opportunities for performance growth .”
Facebook simplifies access…
