The most popular topics on Instagram during confinement

HypeAuditor analyzed the evolution of behavior on Instagram during confinement, since the start of the Covid-19 crisis. Search trends on this platform used by more than a billion people can prove to be good indicators for understanding community expectations .

Confinement changes our behavior as Internet users

The observation is clear: for several weeks, the use of social networks has increased considerably. A study carried out by the Kantar firm revealed on March 27 that social networks are among the platforms experiencing the greatest increase on the web. To be precise, social media usage has increased by 61% since the start of the lockdown. The report stated: “ as countries move deeper into the pandemic, media consumption increases across all home communication channels. Social networks are coming…

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