Using TikTok for Marketing Success

If you want to market your products to a younger audience, there is no doubt that TikTok offers you a great opportunity to do so. With over 500 million users worldwide, it has surprised many with its rapid growth. To get the most out of TikTok , you need to know what you're doing, and in this article we'll tell you the best way to approach it.

Understanding the TikTok Platform First

Just jumping on the TikTok without knowing what you're doing will turn users away, which is why you need to study it carefully before committing. Watch the most popular videos on TikTok and find out why users are drawn to them.

You also need to know how to properly interact with TikTok users. Get it wrong and you'll drive users away in droves. It is essential that you understand that TikTok is all about fun and entertainment. There are a ton of mini music videos that work well, but also humorous videos.

There's no place on TikTok for pushy sales messages. In the United States, the majority of users are between 16 and 24 years old and are not interested in sales pitches. You have to be creative in how you connect with TikTok .

Your content should be fun

You have to be ready to create really fun content for TikTok . Once you get used to doing this, you'll be able to create truly inexpensive videos that will have a major impact on the platform. TikTok users don't expect top quality Hollywood style videos, so you can record on your smartphone and it will be completely acceptable.

It's really best to keep it simple and not try to be too clever. Create light-hearted videos that showcase your products in use in an entertaining way. TikTok users will really appreciate this and think you are authentic and trustworthy.

Use Hashtag Challenges

Many brands and organizations have had great success with hashtag challenges. You create a branded hashtag and then use it to promote a challenge in which users participate by creating their own videos using your hashtag.  

A good example of this is the hashtag challenge created by Guess Jeans. This challenge asked TikTok users to create videos of themselves wearing their Guess clothing “their way.” Their hashtag was #inmydenim.

Use influencers

There are already influencers on TikTok who have millions of followers. This is a great way to expand your brand's reach on the platform. Not all influencers will be willing to work with you. Your brand and style must match theirs, otherwise they will reject you.

Influencers need to be comfortable with your products. If they like them, they will be ready to present them to their audience. Do your homework here and use external tools to check the bios of potential influencers before committing to working with them.

TikTok Ads

Recently, TikTok launched its advertising program . You can pay for different ad types that are all in short-form video format to extend your reach. There are four types of TikTok :

1. Indigenous advertising (in animal feed)
2. Hashtag challenges
3. Brand takeovers
4. Branded lenses

By using these ads strategically, you will be able to reach many TikTok users. There are targeting options that allow you to narrow your audience and will improve over time. Time will tell how effective TikTok ads are.

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