Best time to post on TikTok

Popular with teens and young adults who can share short videos, TikTok is one of the best social networking platforms for posting content and reaching most social network users quickly. Whether you're an entrepreneur or a company that wants to build brand awareness, it's the perfect tool. To do this, you need to post content when you think it will be most effective and think about what you want to broadcast. The key to success is to identify the best time for everyone. In the race for better visibility on this social network, knowing when to post on Tiktokis the holy grail for your business. This article gives you practical tips that will help you reach your goals quickly.

When to post on TikTok?

Knowing when to post on tiktok
Best times to publish on Tiktok

Posting on TikTok requires that you do an analysis that includes different time zones. Since users are all over the world, it is important to find the best times to post. Depending on the day of the week, there are times when your audience's engagement rate will be high if everyone is given the opportunity to participate in increasing your view counts. According to influencermarketinghub which analyzes social networks, the best slot on TikTok is :

  • Tuesday at 09:00
  • Thursday at 1 p.m. or midnight
  • Friday at 5 a.m.

By respecting these times according to the time zone of each country, you will have a better visibility. Moreover, the platform gives you the possibility to know where your subscribers are thanks to an option "tools for creators". The update is done daily. Here is some important information you may have:

  • Total number of subscribers 
  • gender
  • different countries
  • subscriber activity 

Why post on TikTok?

post tiktok
Post unique videos on TikTok to generate more views

You doubt the relevance of the network and you are looking for elements to justify its usefulness. Here are some key points.

  • This is undoubtedly because of the large audience you can reach. It is quite a popular platform. There are over 2 billion users worldwide. So why not take advantage of this large audience?  
  • Also, depending on your industry, maybe your target audience is satisfied with this platform over others. It is in your interest to adapt to this. 
  • TikTok is a mobile application. And users are constantly receiving information that could distract them. For this, this trick of making short videos is ideal for concise and clear messages. No need to take the headache. 
  • You can quickly track the engagement rate of your audience. Consisting mainly of people under 25 years old, you have a key clue to your marketing strategy.   

What kind of content works well on TikTok?

Top content on tiktok
Finding the best time to publish on Tiktok

When it comes to posting on TikTok, there are a number of factors to consider.

  1. The relevance content for your target audience. 
  2. You must also take into account the time of day where your target audience is most active on the mobile application. 
  3. You must take into account the type of content that you wish to broadcast. Some content may be banned. 
  4. The format of the video, which must respect a height/width ratio of 1080 x 920. 

So, you need to think about the type of content you are publishing and its chances of success. Show professionalism by standing out by the quality of what you propose. It doesn't matter how long the video is, what you are conveying is crucial.

As for the type, we'll make a list to guide you:

  • Create a tutorial
  • Collect feedback on a new or existing product or service you want to develop
  • Make a live discovery of your activity
  • Surf on the news that makes the buzz by linking it to your business

How often should I post on TikTok?

TikTok publication frequency
It is important to find the best time to post on tiktok

The frequency of your posts on TikTok is an important element to take into account if you want to succeed on the application. From the start, you need a marketing strategy to break through on this social network. You need to share content when you feel your target audience will be most active. 

  • Plan an editorial calendar. For example, you can post videos during the day, when people are more likely to pay attention. Varying the times and frequencies will help you find the best time to post on TikTok. However, you don't have to post content every day to be successful. If you do, it's like falling off the map quickly. People don't like it when you bombard them with posts. Still, they have to be dynamic and attractive. Publishing content occasionally can also be effective. 
  • Take the time to experiment and analyze the feedback against each post and find out what drives interaction. Once you have that in place, tell yourself that this is what works best for you. 
  • Finally, you should also consider the timing of your publication. Around here, we're talking about surfing the news. Internet users must feel that you are following the world trends

Our products to boost your TikTok publications

Measuring your performance

performance video tiktok

When it comes to publishing content on TikTok, you need to consider several factors. The first is the relevance of the content to your target audience. You should also consider when your audience is most active on the app. In addition, you need to consider the type of content you are posting and how likely it is to be well received. Finally, you also need to think about the timing of your post. Certain times are more conducive to publishing content on TikTok than others. Analyzing your data is the best way to boost your likes after each publication made. For this, the platform has dedicated TikTok Analytics that you can use to improve your data. 

Here's how to check:

  • click on "profile
  • go to "settings and privacy".
  • in the account section, click on "creation tools".
  • from this tab, select Analytics

Well before you can access this data, you have to migrate from the normal account to the professional account. Only then will you see your video and subscriber metrics.

Migration to pro account

  1. Click on the three small vertical dots on your profile
  2. go to "manage my account
  3. Migrate to the pro account

Tip for calculating the engagement rate

This is a key element to know to increase the likes of your videos. The simplest method is as follows:

((Number of likes + Number of comments) / Number of subscribers) * 100


((Number of likes + Number of comments) + Number of shares / Number of followers) * 100

From now on, your audience will only receive content that matches their expectations. In other words, users will receive notifications of content that might interest them. TikTok's algorithm will assign ratings to videos based on relevance and audience interests. As a company, it's a goldmine to know what people like followers TikTok. You have a clue to grow your audience. For a detailed view, go to the site too. 

Other tips for posting on TikTok ?

  • Put hashtags on each video. We limit the number of hashtags to 10. There are only popular and influential ones.
  • The description of your video must be short and concise. The number of characters is limited to 138. 
  • Set all the technical parameters beforehand: sound, visual, internet connection, etc. Social media users need to be captivated. Do not hesitate to put the package to increase the engagement and your notoriety with your audience. With the tough competition, stage for example visuals that thwart the imagination. 
  • Play on emotion. Subscribers need to identify with someone or something. If you can make them feel that way, you're in business.
  • Solicit an influencer for a duet. The latter has a large community around him that follows him and identifies with him. This is an effective way to attract people.
  • Put text on each of your posts. 
  • Ask your friends to like your posts
  • Learn to cheat: There is a little bit of everything on social networks. As you are at the beginning, perhaps you do not know where to start. So what do the most popular who have achieved a large number of views.  
  • Study each video to detect the one with the most views. 
  • Visit your competitors' websites 

Additional resources to help you get started with TikTok

If you're looking for more information on how to use TikTok to promote your business or brand, here are some additional resources that can help you get started.

  1. We have written many articles to help you maximize your visibility on TikTok
  2. The TikTok official website offers a variety of tutorials and tips for using the application.
  3. The official blog of TikTok also offers useful information and insight into: trends on TikTok, how to use TikTok for your business and how to become popular on TikTok.
  4. There are also many videos Youtube that offer tips and tricks on how to use TikTok for your business. For example, this HubSpot video provides a comprehensive introduction to using TikTok for your marketing.
  5. Finally, if you want to learn more about TikTok trends and strategies, check out this blog post from Hootsuite that summarizes the TikTok best practices for 2022.

If you are looking for a way to reach a diverse and engaged audience, then TikTok is the perfect platform for you. And remember, with the right strategy and creative content, you can really wow your followers on this social media app. Follow a few tips and you'll know how to make a living on TikTok like the most influencers!


Pour résumer, il est important de publier du contenu sur TikTok lorsqu’il est le plus pertinent et lorsque vous pensez que votre cible sera le plus actif. Vous devez également tenir compte du type de contenu que vous publiez et les chances qu’il a d’attirer l’attention. Vous avez pris le temps de lire et certains paramètres peuvent vous sembler incompréhensibles et vous n’avez forcément le temps pour mettre cela en place. En choisissant de vous faire accompagner par des professionnels comme socialblast, vous pourrez définir un cahier de charge afin d’atteindre plus rapidement vos objectifs. 

About me

After many years managing influencer social networks, I share my tips with you.
My favorite social network: TikTok 😍

Laisser un commentaire

Article ajouté au panier
0 Produits - $0,00
Select your currency
EUR Euro
USD United States (US) dollar