TikTok , the short-form video app, has seen growing popularity over the past year. According to Sensor Tower, TikTok was the most downloaded app of 2018, and it is currently ranked as the number one social media app, in the United States. With so many people using the app, it can be difficult to get your videos seen.
Getting TikTok views is pretty simple, right? After all, you just have to download the app, sign up and start uploading any videos to the platform… But does that really get you views?
Yes, it's possible, maybe ten! Or a hundred or even thousands of views… On the other hand, for a web entrepreneur or a professional, who wishes to promote his product and services , these views are not qualified and can compromise his activity on this social media.
With almost 800 million active users ( TikTok Statistics 2022 ), it can be difficult to see your videos have a large number of views. However, the effectiveness of the social network no longer needs to be proven and your wish is to integrate it perfectly and have qualified views . Let's find out in this article how to get views on tiktok .
What are qualified views?
This term is used to refer to people with the same interests as you who will take action after watching your videos. This could be your potential customers or your target audience.
Do you seem lost? Do not panic… ! At first glance, it may seem complicated if you are a beginner on TikTok , but from these tips you will be able to put in place your strategy to get qualified views and even if you don't succeed on your own, a solution is offered to you…
Here we go ?
So here are 5 tips to help you get more qualified views on your TikTok videos:
Hashtags are a great way to increase the reach of your videos and get them in front of people who are interested in the same topics as you. When you use relevant hashtags , your videos are more likely to appear in search results and be seen by users searching for that topic. You are probably wondering how to have and identify the right hashtags to improve the popularity of your content and get more views; let me answer it!
How to have and identify the right hashtags?
To find relevant hashtags for your videos:
1. Check what other users in your niche are using. For example, if you're a travel vlogger, check out the most popular hashtags used by other creators in this space, to get ideas and see what's currently trending among this audience.
3. Use a mix of general and specific hashtags. General hashtags (like #tiktok tiktok #video) are more likely to be seen by a wider audience, while specific hashtags (like #travelvlog or #baking withmom) will help you reach people who are interested in more specialized subjects.
Tips on using hashtags:
1. Use a mix of popular and less popular .
2. Use a mix of general and specific hashtags .
3. Change hashtags frequently to ensure your videos are seen by fresh eyes.
4. Don’t use too many hashtags – limit yourself to 1-3 per video.
5. Keep your captions short and to the point , so users can read them quickly without getting distracted from the content of your video.
To absolutely avoid when choosing your hashtags:
1. Using unrelated hashtags that have nothing to do with your topic or niche
2. Reuse the same hashtags repeatedly for each video, instead of using a mix of general and specific hashtags
3. Using too many hashtags in one video : Your captions risk being cluttered, distracting viewers from your message and making you look like a spammer.
4. Don’t use hashtags at all!
Geotags are another great way to increase the reach of your videos. When you add a geotag to your video, it will appear in the feed for that location. It's a great way to reach people who are interested in the same topics as you and who are near you.
How to find the right geotags?
There are several ways to find relevant geotags for your video:
1. See the most popular geotags used by other creators in your niche or target audience.
3. Use a mix of general and specific geotags , to get more views from people in your area and those around the world.
Tips for using geotags:
1. Use a mix of popular and less popular geotags , to reach both a local and global audience.
2. Change your geotag regularly to ensure your videos appear in that location's feed.
3. Do n’t use too many geotags – limit yourself to 1-3 per video.
4. Keep your captions short and to the point , so users can read them quickly without getting distracted from the content of your video.
Here are some common mistakes people make when using
1. Don’t use geotags at all!
2. Rely on just one or two popular geotags , instead of using a mix of general and specific tags.
3. Using too many geotags in a video : Your captions risk being cluttered, distracting viewers from your message and costing you potential advertising revenue.
4. Not updating your geotags frequently , which can lead to fewer views because users no longer see your videos in the feed for that location.
Adding interesting and engaging content
On TikTok , it's fun, imagination, creativity, emotion, etc. If your videos are interesting and attractive, people will be more inclined to watch them. Try to include something unique in your videos that will make people want to watch them. Also, be sure to use engaging thumbnails and captions that will grab the audience’s attention.
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How to liven up your content on TikTok ?
There are several ways to add engaging content to your videos on TikTok . Here are a few tips :
1. Pay attention to the quality of your video content, such as using high-quality footage and editing techniques that make your videos look professional.
2. Use interesting and unique themes or topics in your videos, such as humor, music, fashion or dance.
3. Try to be creative with your video concepts and don't be afraid to experiment.
4. Use engaging thumbnails and captions that will grab the audience's attention and make them want to watch your videos.
5. Keep your videos short and to the point , so viewers don't feel like they've been blindsided or like you're trying to sell them something.
Content quality matters!
There are a few things to consider when determining if a video is high quality:
1. The general appearance of the video – Is it well lit? Is the footage stable? Is there an edit that makes the video look more professional?
2. The content of the video – Is it interesting and unique? Do we have a consistent theme or message?
3. Video length – Is it too long or too short? Is it just long enough to keep viewers interested?
4. Number of views and likes – A high number of views and likes is usually a good indication that people are enjoying the video.
5. Audience Engagement – Are people leaving comments and sharing your video? Is there a strong community of users who regularly engage with your content?
If you are unsure whether your video is of good quality, ask a friend or family member for advice. You can also post the video on social media and see what others think about it.
Partnership with other creators
Partnering with other creators is a great way to cross-promote each other's videos and get more views. When you partner with someone, be sure to promote their videos on your own channels and social media accounts. This will increase their reach and get more views in return.
Who are the content creators and how to find them?
There are many content creators on TikTok , from individual users to large companies and you can find them by searching for specific hashtags or geotags. You can also watch videos that have already been highly recommended by the community.
Some of the most popular content creators include:
1. Individual users – These are the people who create videos for fun and share them with their friends and followers.
2. Celebrities – Many celebrities have joined TikTok and are using it to connect with their friends and fans.
3. Brands and Businesses – Many big brands and businesses use TikTok to engage with their customers and promote their products or services.
4. Influencers – These are people who have a large following on social media, often for their creative content or expertise in a particular field. They can have a big influence in encouraging other people to watch.
Some of the top content creators on TikTok include popular influencers, such as KDA and Cameron Dallas , who regularly post videos on TikTok . You can also find many popular content creators by searching for specific hashtags, such as #music or #dance
How to partner with other TikTok content creators?
There are several ways to partner with other creators on TikTok . The first option is to join a talent agency or marketing group that connects influencers with brands and advertisers. Another option is to directly connect with other creators, either by messaging them directly or posting on social media.
How to find Influencers on Tiktok ?
There are several ways to find influencers on TikTok . One way is to use the search function of the platform itself and look for creators who have a large number of followers and high engagement with their audience. Another option is to check out marketing agencies or talent management groups that work directly with social media influencers, as they will often have access to a large database of creators. Finally, you can also reach out directly to other influencers and ask them if they would be interested in a collaboration.
Use of paid advertisements
Paid ads are a great way to reach a wider audience and get more views on your videos. You can use TikTok 's self-serve advertising platform to create and serve your ads. Paid ads can be a great way to get your videos seen by more people and increase your reach.
What do you need to know before using paid advertising on TikTok ?
Before using paid advertising on TikTok , it's important to understand the platform's ad targeting options. You can target specific countries, demographics, interests, and more when you create your ads. It's also important to carefully monitor your campaign's performance and adjust your targeting and budget as necessary to maximize your results. Additionally, you need to define your goals for the campaign and create creative and engaging advertising content that will resonate with your target audience.
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