Twitter is undoubtedly one of the most important networks among the different social networks that exist. It is also the most popular network for influencers, journalists, bloggers and others. On this social platform, it is essential to adopt different strategies in order to stand out from your competitors or other accounts in your niche. Speaking of strategies, they come in different forms. First of all, you must start by taking care of your profile, if you want to break into Twitter , because it is the first element that most Internet users will visit. After that, it is crucial to produce content regularly, but not just any content. Your various publications must provide added value to your target audience so that they are more interested in your subsequent content. Also be sure to respond frequently to comments from your followers and comment on posts from influencers in your niche yourself. Other actions also remain to be carried out. Please note that you can also use SocialBlast , our platform, to boost your visibility on Twitter .
Take care of your Twitter profile so that it is attractive
No matter which social network you use, it is very important that your profile stands out from the rest. On Twitter , the rule does not change and it is also essential that you take great care of your profile on this social network. This, for two specific reasons. On the one hand, Twitter is one of the most used social platforms in the world by professionals. On the other hand, it comes just second behind LinkedIn in the category of the most important social platforms in terms of B to B Marketing. Therefore, whether you are a company or an individual, Twitter represents a real opportunity for you to carry out your activities if you do not know how to do it.
That said, to take care of your profile on Twitter , you must take into account different parameters. The first thing to check is your profile picture. This aspect is very important, especially since it reflects your personality. For this reason, we recommend that you choose a professional photo of very good quality.
After the profile picture will come your username. But before that, briefly introduce yourself via a simple, concise and complete biography. It must give as much information about you as possible without praising your merits. The most important points to include in the latter are nothing other than:
- your job ;
- your mission ;
- your interests, if you have any.
In everything, you must be brief and above all, make sure to make short sentences that are easy to use. That said, if your profile name isn't professional at all, don't hesitate to change it to something more appropriate. It is also important that you have an attractive cover photo. At this level, try to put a banner that sends a given message to your target audience.
Finally, you can add other additional information. This could be your location, your contact details, your website link and even your date of birth.
Produce relevant and useful content for Internet users
Twitter is a particular social network on which Internet users come to participate in conversations and read interesting content. If your posts are not relevant, then they will be of no use. You must therefore be sure that your content will appeal to your audience before publishing it, whether it is a publication on current events, to promote a given product or to amuse and entertain your fans. This requires, in advance, a good knowledge of your audience.
If you're looking for inspiration on the type of content you can post, then tap into your Twitter . These will give you clues about the types of content that interest your target audience. Take into account trends by consulting the Explore page and if possible, use keywords or Hashtags associated with both your audience and your sector of activity. This is quite important on Twitter , because it increases your visibility and allows you to connect with people who most closely match your target audience.
Twitter at all times
It must have a given frequency in your publications. Indeed, the regularity of your content will allow your audience to be interested in you. And if your publications are informative enough and provide them with more value, Internet users will easily be able to trust your profile and be on the lookout for your publications at all times.
To do this, you need to have an editorial calendar. The latter will allow you to plan all of your publications in advance. As a result, you will know exactly what the subject of an upcoming publication will be and when exactly you should write it.
Engage Twitter Followers
It is certainly true that publications are quite important, but on their own, they cannot allow you to stand out from other accounts in your niche that are on Twitter . You also need to engage your followers or people you follow yourself. This is most often your target as well as influencers in your niche.
To benefit from their input, ask for their opinion on certain topics when you publish content or when you comment on someone else's publication. This will allow you to quickly find ideas for future publications.
Use relevant hashtags
The use of hashtags is very important on Twitter . It can help build your reputation on this social network and can also tarnish your image. Indeed, when you use a given hashtag in one of your publications, the latter is immediately linked to all the other tweets containing an identical hashtag. From then on, they will be taken into account by the Twitter algorithm to increase the reach of your tweets so that you reach a larger target. Likewise, if your hashtags are poorly chosen, they will have a very bad reputation on your publications. For this, it is really essential that you choose relevant hashtags and here are some tips that you can follow for this purpose:
- opt for short, easy to remember and simple hashtags;
- carefully study the hashtags that people use to talk about your niche or your brand if you have one, then use them;
- make sure that the hashtag you want to use is not used in another context different from the one in which you want to use it;
- do not use several hashtags at the same time, one or two per publication is more than enough.
Compliance with all these rules guarantees you more visibility.
Respond regularly to comments from your fans
It's a golden rule in community management and federation: respond to all interactions on your Twitter account. Indeed, Internet users have a particular interest in the people who respond to their various comments.
If a follower asks you a question, compliments one of your publications or, on the contrary, criticizes it, you must necessarily give them feedback. This of course involves explanations, a simple exchange and thanks. Why not links to additional information to allow the Internet user to better understand your opinion. In all, you must necessarily interact and chat with your Twitter fans.
Share and comment on tweets from influencers in your niche
Above all, Twitter seeks to connect users of its platform in order to develop a lasting relationship between them. For this reason, don't just post tweets or respond to comments from your fans. Follow other accounts in your industry that have more visibility than you. In other words, be interested in the most influential accounts in your niche. Especially favor those who have several thousand and millions of subscribers. This is how you will get new Twitter as well as new prospects.
To do this, do not hesitate to comment on their various publications or the publication of the accounts that they themselves follow. From then on, your account will immediately be linked to their message and will thus be visible to their followers . They might perhaps be interested in your answer and join your network from that moment on.
Post visual tweets
On Twitter , according to statistics, more than half of users appreciate visual content. Therefore, you must necessarily integrate visual content into your publication calendar. This can help you stand out in your industry. While providing visuals is so important, it is not enough to attract a large number of followers.
You must also focus on aesthetics, because a visual tweet that is only text will not have the same reach as written content. That said, you need to work on the videos in a way that makes them easier to use. In addition to this, it is very important to note that videos are to be retweet repeatedly, especially when they contain photos or gifs. So, don’t hesitate to regularly retweet posts that have these characteristics.
Publish live tweets regularly
As their name suggests, live tweets are simply a way to react live to a post by publishing a tweet during a Twitter event. Very common on this social network, it is an excellent way to take advantage of the notoriety of a major current event in order to make yourself known to a given target. This allows you to quickly increase the visibility of your account and therefore your number of followers.
Carry out a subscriber campaign
Subscriber campaigns are a very advantageous way to accelerate the growth of your account, by sponsoring it to a given audience. This strategy is used much more these days by the most visible accounts on Twitter . What's more, you only pay for this service when the Internet user has actually subscribed to your account after seeing your advertising.
Running small campaigns from time to time is a very sure way to boost the growth of your account. This campaign can generate a regular flow of new subscribers over the long term.
Promote your Twitter account
It is very likely that in addition to Twitter , you have accounts on other social networks, including:
You must necessarily promote your Twitter account on these platforms by adding links on each of them to redirect to the target account. Another tip that you can use is to integrate your networks, including Twitter , into the signature of your various emails. This will make it easier for your contacts to go to said account.
Use SocialBlast to optimize your visibility on Twitter
The goal of the previous tips is to increase the visibility of your Twitter account among an audience. This can also be done with the help of SocialBlast . The latter is a platform capable of optimizing your Twitter account as well as those you have on other social platforms. SocialBlast actually has a wide range of products that can help you stand out from other accounts in your industry that are on Twitter (Place to insert SocialBlast products intended for Twitter).
With SocialBlast , you can also boost your different publications to your target audience. This, without you sending your contact details. Additionally, in case of dissatisfaction, your entire money will be refunded. SocialBlast benefits from a reputation that does not speak its name. To our credit, we have more than 1000 optimized accounts, more than 500,000 likes generated for our different ones and more than 1 million views generated for the different videos of our clients. Our results are already visible within 24 hours, and your visibility will be multiplied by 10 on average. Take action quickly and adopt SocialBlast to take advantage of these many advantages, which will allow you to break into Twitter and quickly achieve your goals.
It's not that difficult to stand out on Twitter if you really know how to do it. This platform, just like the others, requires a certain number of factors. As soon as you respect them, you will know how to break through on Twitter . We have given you a number of tips that you can use to easily stand out in your industry. In addition to this, we presented SocialBlast , the best platform that can help you gain visibility in a short time.